Despite being one of the most popular and trusted names in footwear across India, many Indians still believe Bata is an Indian brand. Its deep-rooted presence in Indian households has made it feel like a homegrown company—but is that really the case?

Let’s uncover the real story of Bata’s origin, entry into India, and how it became a household name in the country.

Where Was Bata Founded?

According to the official Bata Global website, the company was established in 1894 by Tomas Bata in Zlín, a city in the former Austro-Hungarian Empire, now in the Czech Republic. What started as a small family business has grown into one of the world’s leading footwear manufacturers.

Today, Bata operates under the Bata Shoe Organization, and its global headquarters is located in Lausanne, Switzerland. The company has a presence in over 70 countries, offering footwear that blends affordability, comfort, and style.

When Did Bata Come to India?

Bata’s journey in India began in 1931 when the Bata Shoe Company Pvt. Ltd. was established near Kolkata (then Calcutta) in an area that eventually came to be known as Batanagar. This location became the company’s first manufacturing hub in the country.

Later, in 1973, the company was renamed Bata India Limited under the Indian Companies Act, making it a publicly listed company. Since then, it has evolved into one of India’s largest and most trusted footwear brands.

Where Are Bata Shoes Made in India?

Bata India has four major manufacturing units, located in:

• Batanagar (West Bengal)

• Patna (Bihar)

• Faridabad (Haryana)

• Hospet (Karnataka)

These units produce millions of footwear items annually, which are distributed through over 1,400 retail stores and a vast wholesale network across the country.

Is Bata Indian or Foreign?

Technically, Bata is a foreign brand, founded in Europe and headquartered in Switzerland. However, in India, it functions as an Indian company, listed on the NSE and BSE, and its products are largely manufactured within the country.

Over time, Bata has earned the status of a "desi" brand in disguise due to its affordability, durability, and deep market penetration. Its products cater to the preferences and budgets of the Indian middle class, making it a staple in both rural and urban households.

Why Do Indians Think Bata is Indian?

Several reasons contribute to this common misconception:

• Early entry into India (1931), even before the country’s independence.

• Widespread retail presence, especially in small towns and cities.

• Affordable pricing and reliable quality, making it popular among the masses.

• Indian manufacturing units and tailored designs for Indian consumers.

The brand’s marketing strategies also focus on Indian values and preferences, further solidifying its image as a local brand.

Conclusion

While Bata is globally a Swiss-headquartered company with Czech origins, it has been an integral part of India’s footwear landscape for nearly a century. Its commitment to quality, affordability, and localization has allowed it to become a trusted household name—so much so that most Indians consider it their own.

Whether it’s school shoes, formal leather wear, or comfy sandals, Bata remains the go-to brand for millions of Indians—foreign by origin, but truly Indian by heart.