[India] Mumbai (Maharashtra) Royal Challenge Packaged Drinking Water is poised to elevate the Indian cricket season, which is now in full swing, by delivering the finest cricket games to Mumbai Comic Con. This event, which will take place at the Jio World Convention Centre in Mumbai from April 12–13, 2025, is a big milestone for the company as they enter the esports industry.
RCPDW will create a special Cricket Gaming Zone at Comic Con’s NODWIN Gaming Arena as part of this exclusive engagement, enabling guests to get up close and play cricket like never before. Participants will get the opportunity to play Cricket 24 on the PlayStation 5, World Cricket Championship 3 on their phones, and enter an immersive virtual reality cricket experience.
In order to increase the excitement, the booth will also feature exhibition matches and meet-and-greet sessions with some of India’s top gaming influencers, bringing fans closer to their favourite figures.
Diageo India’s Vice President of Marketing and Portfolio Head, Varun Koorichh, “Comic Con is the ideal venue for interacting with a generation that is fearless, outspoken, and always changing the rules because it embodies the fusion of pop culture, creativity, and community. Esports and gaming are no longer ancillary hobbies; they are essential to the development of young India’s culture, identity, and connections. Our long-standing dedication to sports is a logical progression of our participation at Comic Con with Royal Challenge Packaged Drinking Water. We are now seeing bravery in the digital gaming arenas, just as we have seen it on the cricket pitch. Being a part of a daring new chapter in India’s athletic history, encouraging the emergence of modern gamers, and advocating for a cultural change are all more important than just breaking into a new category.
Mumbai Comic Con 2025, the largest pop-culture event in the city, will offer fans an amazing blend of comics, cosplay, gaming, collectibles, and immersive fan experiences. In an effort to improve the entire gaming experience at Comic Con India, Royal Challenge Packaged Drinking Water is partnering with the event for the first time this year.
“Comics, video games, films, and everything else in between have always come together at Comic Con India. As Royal Challenge Packaged Drinking Water makes its debut in Mumbai this year, we can’t wait to elevate the gaming experience. By combining interactive enjoyment with competitive play, their Cricket Gaming Zone adds something new to the mix. We’re excited to see fans immerse themselves in the excitement, the games, and the mutual passion for all things pop culture over this action-packed weekend,” said Akshat Rathee, co-founder and MD of NODWIN Gaming.
Esports and casual gaming reached INR 53 billion in 2024, and are expected to reach INR 63 billion in 2025 and INR 83 billion in 2026, according to the most recent FICCI EY Media and Entertainment Industry Report 2025.
Royal Challenge Packaged Drinking Water, a company that leverages culture to engage with young people, particularly in these emerging esports hotspots, is bringing its distinctively daring approach to this vibrant environment by attending Mumbai Comic Con 2025. The company is leading the gaming revolution in India. The brand is making progress in solidifying its position in this dynamic ecosystem, allowing them to push limits game after game, whether it is by assisting grassroots gaming communities or working with elite esports talent.
