Ananya Panday has stormed the advertising industry this season of IPL, becoming the most seen celebrity on TV over the first 37 matches of the Indian Premier League 2025. The most recent TAM Sports report covering celebrity endorsements pegs Ananya with a dominant 9% share of overall celebrity-endorsed ad volume, the leading choice for brands during one of India’s largest sporting and advertisement events.
This achievement is testimony to the soaring popularity and careful brand associations of the actress. Ananya has always been projecting herself as a style icon and youth ambassador. Her recent onboarding as Chanel’s first Indian face for the luxury fashion brand has only served to enhance her stature worldwide. In the country, she goes on to remain the face for prominent brands like Lakmé, Swarovski, American Tourister, and Tresemmé, strengthening her appeal across categories and age groups.
Surprisingly, this year’s IPL ad trend has steered towards fewer high-impact celebrity endorsements. Although the total percentage of celebrity-driven ads increased by 2%, advertisers are apparently spending more on personalities with universal appeal and high interaction—parameters Ananya meets with ease. Her high connect with Gen Z and millennials, coupled with her style-forward personality, has endeared her to advertisers seeking relatability and star power.
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On the movie front, Ananya Panday has a promising slate coming up. She will be seen in Chand Mera Dil with Lakshya, and Tu Meri Main Tera, Main Tera Tu Meri, a romantic drama, with Kartik Aaryan. With her growing brand equity and successive films, Ananya is certainly among the most powerful young stars in the nation today—both on and off the screen.
