In today's dynamic world, celebrities are not just entertainers; many have successfully transitioned into savvy entrepreneurs, building influential brands that resonate globally. This article delves into seven notable celebrity-owned brands—four international and three Indian—that exemplify this trend.
1. Fenty Beauty by Rihanna
Launched in 2017, Fenty Beauty by Rihanna revolutionized the cosmetics industry with its emphasis on inclusivity.Offering a wide range of foundation shades to cater to diverse skin tones, the brand quickly gained acclaim.In its first month, Fenty Beauty achieved $72 million in earned media value, surpassing established competitors.By 2018, the brand's sales reached nearly $573 million, contributing significantly to Rihanna's net worth, which stands at $1.4 billion as of February 2025.
2. Skims by Kim Kardashian Co-founded by Kim Kardashian in 2019, Skims offers a range of shapewear, loungewear, and underwear designed for inclusivity and comfort. The brand's innovative marketing strategies and collaborations, such as the partnership with Fendi, have propelled its success. As of 2023, Skims is valued at $4 billion, with plans to expand its retail presence internationally, including a flagship store in London.
3. Kylie Cosmetics by Kylie Jenner
Kylie Jenner launched Kylie Cosmetics in 2015, initially gaining popularity with her Lip Kits. The brand's rapid success led to a 51% stake being acquired by Coty Inc. in 2019 for $600 million, valuing the company at approximately $1.2 billion. Despite controversies regarding its valuation, Kylie Cosmetics remains a significant player in the beauty industry.
4. The Honest Company by Jessica Alba
Founded in 2011 by actress Jessica Alba, The Honest Company focuses on providing eco-friendly and non-toxic household and baby products. The brand's commitment to transparency and sustainability resonated with consumers, leading to its IPO in May 2021, which raised over $100 million. As of 2022, the company was valued at approximately $550 million.
5. Kay Beauty by Katrina Kaif Bollywood actress Katrina Kaif ventured into entrepreneurship with the launch of Kay Beauty in 2019, in collaboration with Nykaa. The brand emphasizes inclusivity and caters to diverse Indian skin tones. Within five years, Kay Beauty achieved a gross merchandise value (GMV) run rate of ₹170 crore in FY24 and expanded its presence to over 300 retail stores across more than 1,600 cities.
6. HRX by Hrithik Roshan Launched in 2013, HRX is a fitness and lifestyle brand co-founded by Bollywood actor Hrithik Roshan. The brand offers a range of activewear and accessories, promoting a philosophy of fitness and well-being. HRX has collaborated with various e-commerce platforms, enhancing its reach among health-conscious consumers.
7. Being Human by Salman Khan
Being Human is a charitable foundation established by actor Salman Khan in 2007, focusing on education and healthcare initiatives for the underprivileged.To fund its activities, the foundation launched a clothing line, with a portion of the proceeds supporting its philanthropic efforts.The brand has expanded internationally, with stores in Europe and West Asia, and has become a significant lifestyle brand in India.
Conclusion The convergence of celebrity influence and entrepreneurial acumen has led to the creation of impactful brands that resonate with consumers worldwide. These ventures reflect a blend of personal passion, market insight, and strategic execution. As celebrities continue to diversify their portfolios, their brands not only contribute to their personal wealth but also influence industry trends and consumer behaviors.
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