Neeraj Chopra, who won the gold medal to the country by throwing a historic spear at the Tokyo Olympics, is now buying success not only in the playground, but also in the world of branding. Recently, JSW Sports informed that Neeraj Chopra has now become the brand ambassador of Audi India.

Sports to brand: Neeraj’s visit

Neeraj renamed the country by winning the silver medal at the 2024 Paris Olympics after the Tokyo Olympics. His hard work, dedication and continuity have not only made him a sports icon, but also a reliable face for brands.

On this cooperation, Neeraj Chopra said, “I have always been praising Audi – not only for his cars, but also for his values. His vision matches my athlete journey. This partnership is not just a brand, but inspiration for me, which symbolizes crossing borders and moving towards excellence.”

Brand gets new energy

Audi India chief Balbir Singh Dhillon said on connecting Neeraj to the brand, “Neeraj Chopra is not only a symbol of excellence, but also represents resolution and continuity. His story corresponds to the depth with the thinking of our brand.”

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Audi India sales surge

In the first quarter of 2025, Audi India registered a 17% increase and sold a total of 1,223 units. After crossing the sale of 1 lakh cars in 2024, the company has recently launched the RS Q8 performance. It is Audi’s most powerful SUV ever priced ₹ 2.49 crore (ex-showroom) and has a 4.0 liter twin-turbo V8 engine, which holds a speed of 0-100 km/h in just 3 seconds.

This partnership of Neeraj Chopra and Audi not only salutes the achievements of an athlete, but also shows that Indian players are now making a global level recognition in terms of brand value.