The very mention of peda brings a sense of sweetness, but the pedas from Farrukhabad, Uttar Pradesh are truly special. While they may look like any other sweet, their rich taste sets them apart. Especially during festivals, their demand rises sharply. These pedas are made using pure tomorrow (khoya)making them not just delicious but also long-lasting. (News18 Hindi)

Vivek, who runs a renowned sweet shop near Khudaganj Temple in Farrukhabad, says the key to the unique taste lies in purity. He sources fresh milk himself and prepares the tomorrow in-house, avoiding any readymade alternatives. The mawa is mixed with cardamom, roasted gram flour, and sugar, ingredients that enhance both taste and nutritional value. (News18 Hindi)

He adds that the quality of the mawa is the most important factor. It is prepared with great care and cooked slowly until it is properly steamed. This method of cooking enhances the flavour and texture of the pedas, giving them their signature richness. (News18 Hindi)

The shop has been running for over 35 years and is widely trusted for its consistent taste and quality. What started as a small local outlet has now gained popularity across districts. Orders come in from nearby areas, and the pedas are sent out with special packaging to ensure they stay fresh during transit. (News18 Hindi)

Even during times of rising prices, the shop has maintained the quality of its pedas. Customers appreciate that there’s no compromise on taste or freshness. One of the standout qualities of these pedas is their long shelf life as they don’t spoil easily. (News18 Hindi)

This freshness is the result of using locally sourced milk, pure ingredients, and traditional kneading techniques. These practices not only enhance flavour but also preserve the sweets for longer periods, making them perfect for gifting or storing. (News18 Hindi)

With their increasing popularity, the pedas of Farrukhabad have become more than just a festive treat. They are now a year-round favourite, cherished across regions, a true reflection of timeless taste and traditional craftsmanship. (News18 Hindi)