Another day, another chapter to the Emma Raducanu and Carlos Alcaraz partnership. Less than a week after Raducanu was in the stands to watch the Spaniard play his semi-final at Queen's, the pair have been seen together at Wimbledon as part of their lucrative sponsorship deals.
Earlier today, both players learned their first-round opponents at SW19. In the women's draw, Raducanu will face Chinese player Mimi Xu while second seed Alcaraz takes on Italian veteran Fabio Fognini. Just hours after their matches were announced, the two young stars walked through the gates of SW19 together before appearing to take part in filming on Centre Court.
On Thursday, it was announced that two-time Wimbledon champion Alcaraz had joined the British player in becoming a global tennis ambassador for Evian. He said he was "honoured" by the new deal, and championed the brand's influence on his own hydration routines.
Barely 24 hours later, he and Raducanu appeared in a promotional video and photos for the France-based company. Both were seen swigging from bottles in front of the cameras while they also shared a hit on one of the smaller courts. They also made a special appearance together at the Evian Mountain of Youth VIP Suite at Wimbledon at an exclusive event.
"Once in a lifetime experience, thank you so much @evianwater," one onlooker wrote on their Instagram story after watching the duo. She also joked: "Ok, so things escalated today," alongside a series of laughter emojis.
Publicity around the pair has been frenzied ever since they confirmed they will team up at the US Open. The pair will play in the revamped mixed doubles event at Flushing Meadows, a venue where they have both been crowned singles champions.
Fans have labelled their upcoming partnership 'Alcaranu'. Furthermore, Alcaraz responded to Raducanu's support at Queen's by admitting he always tries to follow her matches on television and would like to attend a match in person if his schedule allows.
The pair are likely to now spend more time together due to their Evian connections. They aren't the only players on the books, with Frances Tiafoe and Arthur Fils having also signed deals to endorse the brand.
