A Primark shopper says her 'Christmas day outfit' is 'sorted' after finding a new £18 look. For festive shoppers seeking fashion-forward outfits, Primark is proving to be popular this season. One standout style is a cardigan, with pink ribbon threaded through the cream knitwear.

The cardigan, which has been dubbed the 'cutest', has been featured in multiple viral videos, with social media users loving the ribbon design. In one TikTok video, content creator @Alicelambertb filmed herself searching for the trending style in Primark.

Alice captioned her post: "Let’s hunt for the cutest Primark ribbon cardigan." In the video, Alice told viewers: "Primark have gone and released the cutest cardigan on planet Earth. When I tell you, it's cosy, it's knitted, and it's got ribbons."

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Later in the video, Alice found and tried on the cardigan, and her videographer said: "You look really nice." Just as impressed, Alice decided the buy the cardigan. Wrapping up her video after purchasing the cardigan, Alice added: "That is the Christmas day outfit sorted."

The video amazed viewers, racking up over 60k views and 5k likes. Praising the new cardigan, one fan commented: "That is GORGEOUS." Another viewer said: "I got it for Christmas Day too TWINNNIESSS," and someone wrote: "Such a pretty cardigan I might have to get one myself."

Elsewhere, a fan shared: "I had this for my daughter yesterday it’s absolutely beautiful." A different comment said: "Can’t wait to wear this." There was more excitement when content creator @Melissamurphy1688 showcased the cardigan in another viral TikTok video. Highlighting the cardigan in a video that earned over 60k likes, the fashion fan claimed: "She is the moment."

An excited shopper replied: "I'm not a girly girl but I NEED this." More praise read: "This is so pretty omg." Another fan said: "Lowkey need this," and someone echoed: "That’s so pretty!"

By the sounds of it, the new style is selling quickly. Replying to the post, a customer said: "I ran yday after seeing Mel’s video and they had only three left in store."

In a different video, Primark creator Chris Fairley said shoppers have been loving the knitted style. Posting the cardigan on his TikTok account @Chris_fairley. Chris captioned his post: "The cardigan everyone is going crazy for."

Shoppers interested in the cardigan can find their nearest Primark store here. Although it doesn't appear to be available online yet, Primark's website does list a selection of knitted cardigans, and most styles are available for click-and-collect.

For bow fans, another option could be the £14 Bow Detail Knitted Cardigan, which is available in lilac or grey. Primark's product description states: "Adorned with sweet bows, this cardigan has long sleeves, a crew neckline and a regular fit."