Superdrug has introduced a major change across nearly 70 of its UK stores, showcasing the latest trending and viral beauty products to make it easier for customers to discover the most-talked-about brands and beauty items.
The initiative, called the Next Big Thing, is a dedicated in-store feature that spotlights the newest beauty innovations. The installation includes a curated mix of international skincare brands and trending beauty products, and is currently available in 69 UK stores. The rollout is expected to expand to 122 locations by the end of March.
One of the first brands featured is the fast-rising cosmetics brand Made By Mitchell, which Superdrug noted had "built a strong following through its bold, artist-led approach to makeup and vibrant product range". Other beauty brands such as Tir Tir and Daise, as well as trending products from Revolution Beauty, also made the cut.
Shoppers will also find international skincare brands, such as Anua, Medicube, Biodance, HaruHaru Wonder and Skin1004, which the retailer said reflects the continued demand for globally trending skincare innovations among UK beauty customers.
The initiative forms part of Superdrug's ongoing strategy to continue enhancing the in-store customer experience by bringing together trending brands and innovation within modern, welcoming retail environments designed to immerse, inform and engage customers.
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Megan Potter, Superdrug's trading director, said:"Customers increasingly want to discover the latest beauty trends when they visit our stores, whether that's emerging brands, globally trending skincare or the newest product innovations.
"The Next Big Thing gives us the opportunity to showcase these brands in a clear and engaging way, creating a dedicated destination where customers can explore all that's new and exciting in the world of beauty.
"It's another step in our ongoing investment in modern retail environments that encourage discovery and help customers find the products everyone is talking about."
You can find the full list of UK stores where the Next Big Thing has been launched below:
London
Bexleyheath - DA6 7JJ
Greenwich RP - SE7 7SR
Harrow - HA1 2TA
Stratford The Mall - E15 1XQ
Uxbridge - UB8 1JY
Edgware Broadwalk - HA8 7BD
Wood Green - N22 6BB
South East
Luton Retail Park - LU1 3JH
Galleria Hatfield - AL10 0XX
Dunstable RP - LU5 4WL
Guildford - GU1 3DP
Watford Harlequin - WD17 2TN
Biggleswade A1 Rpark - SG18 8PS
High Wycombe - HP11 2BW
Aylesbury Friar Square - HP20 2SP
Staines - TW18 4QB
Epsom - KT18 5DB
Woking - GU21 6XR
South West
Bournemouth Castlepoint - BH8 9UY
Winchester - SO23 9AX
Bristol Broadmead - BS1 3EU
Taunton - TA1 3PF
Swindon - SN1 1BB
Weymouth - DT4 8LY
Midlands
Northampton - NN1 2ED
Corby Retail Park - NN17 5DT
Nottingham Clumber Street - NG1 3ED
Leicester Haymarket - LE1 1WA
Shrewsbury Meole Brace RP - SY3 9NB
Coventry Central Six - CV3 6TA
Telford - TF3 4BT
Leicester Fosse Park - LE19 1HX
Telford Forge - TF3 4AG
Merry Hill - DY5 1SY
Birmingham Bullring - B5 4BA
Malvern - WR14 1JQ
Stratford Maybird - CV37 0HZ
North West
Liverpool Edge Lane - L13 1EW
Bromborough - CH62 3PN
Bolton Middlebrook - BL6 6JA
Leigh Parsonage - WN7 5SJ
Birkenhead - CH41 2PF
Crewe Grand Junction - CW1 2RP
Yorkshire and North East
Leeds Albion Street - LS1 5AA
Doncaster Frenchgate - DN1 1LF
Leeds Merrion Centre - LS2 8NG
Carlisle - CA3 8NX
Hull Princes Quay - HU1 2PG
Leeds White Rose - LS11 8LL
Middlesbrough Hill Street - TS1 1SU
Hull St Stephens - HU2 8LN
York Monks Cross - YO32 9GX
York Market Street - YO1 8SL
Gateshead Team Valley - NE11 0BD
Northumberland Street - NE1 7DF
Hull Anlaby - HU10 6RJ
Chesterfield - S40 1PY
Gainsborough - DN21 2NA
Scotland
Glasgow Sauchiehall Street - G2 3ER
Glasgow Argyle Street - G2 8AG
Edinburgh Fort - EH15 3HH
Craigleith - EH4 2LN
East Kilbride - G74 4UN
Port Glasgow - PA14 5DX
Wales
Llandudno - LL30 1PX - NBT Live: 26 February 2026
Cardiff Queens West - CF10 2AQ - NBT Live: 04 March 2026
Northern Ireland
Belfast Castle Court - BT1 1FD
Belfast Abbey Centre - BT37 9UH
Belfast Boucher Retail Park (Hub Store) - BT12 6HU
