Business Desk – Platinum Rate Today: This morning, on May 6, a rise in platinum prices was seen. Today, the price has increased by Rs 1,050 per 10 grams. At present, platinum is being sold at Rs 61,060 per 10 grams. In cities like Mumbai, Chennai, Ahmedabad, Kolkata, Jaipur, Bhopal and Indore, the price remains around Rs 61,060 per 10 grams.

Why is platinum becoming so popular?

The effect of rising gold prices is now clearly visible in the market. With the price of 10 grams of gold reaching close to Rs 1.50 lakh, customers are taking purchasing decisions more thoughtfully than ever before. Where earlier customers mainly preferred to buy 22 or 24 carat gold. Now people are looking for other options which fit into their budget.

As a result, the demand for 18, 14 and 9 carat jewelery is increasing rapidly. The main reason for this trend is that these ornaments are available in attractive and trendy designs at more affordable prices. Amid rising inflation, customers are giving priority to “smart shopping”. That means, instead of spending money on heavy and highly decorated jewellery, they are preferring to buy useful things.

Jewelery retailers have also recognized these changing consumer preferences. Have adapted myself accordingly. Now more lightweight, stylish and budget-friendly designs are being seen in the market. This allows even customers with limited budget to make purchases without any compromise in terms of fashion or design.

Apart from gold, the demand for platinum is also gradually increasing. Its simple yet modern style is being liked by the customers. For this reason, the jewelery market is no longer dominated only by traditional gold, but new and more affordable options are also becoming increasingly popular.

Uniformity has been seen in the prices of platinum in big cities across the country. Platinum rates have remained the same in all major metros, which indicates stability in the market. Most of the big cities of the country including Delhi, Mumbai, Ahmedabad and Chennai. The price of platinum has been recorded at Rs 6,106 per gram. Similarly, the price of 10 grams of platinum remains stable at Rs 61,060.

The same rates are applicable in Kolkata, Hyderabad, Jaipur and Kerala also. Meanwhile, platinum prices in Lucknow, Bengaluru, Indore, Surat, Nagpur and Raipur also remained stable at Rs 6,106 per gram and Rs 61,060 per 10 grams. According to experts, this uniformity in platinum prices is due to the stable trend in the global market and balance in domestic demand.