Known for its captivating culture, vibrant culinary landscape, and breathtaking natural beauty, Thailand stands out as a premier destination for global travelers in the coming year.

TAT New York Office Director Chompu Marusachot expressed excitement over Thailand’s cultural heritage and commitment to sustainability, dynamic culinary scene, and exceptional wellness offerings acknowledged by Travel + Leisure. The accolade reinforces Thailand’s timeless appeal and renowned hospitality.

“Such recognition from a respected travel publication reinforces Thailand’s timeless charm and renowned hospitality that resonates with visitors worldwide,” she noted.

“We look forward to welcoming more travelers to experience Thailand’ unique allure through five must-do experiences: Must Taste (the flavors of Thailand), Must Try (local activities), Must Buy (authentic products), Must Seek (hidden gems and once-in-a-lifetime moments), and Must See (celebrated culture and festivals),” she added.

This marks the tenth consecutive year that Travel + Leisure editors have selected a Destination of the Year, a prestigious annual recognition awarded to countries that exemplify excellence in cultural offerings, tourism innovation, and sustainable travel practices. Previous honorees include Costa Rica, Italy, and Japan.